春节档票房 the Spring Festival box office
the Spring Festival box office
At 4 pm on Wednesday, China has just set a new Spring Festival record by accumulating a box office total of around 7.6 billion yuan during the holiday, including presale tickets, according to Chinese movie-ticketing and film data platform Maoyan. The figure surpassed the former same-period record of 5.905 billion yuan in 2019.
Top contributors include Detective Chinatown 3 and time-travel comedy Hi, Mom. Detective Chinatown 3 has generated a revenue of 3.5 billion yuan or 46 percent of the movie season's total takings by Wednesday afternoon. Hi, Mom, for its part, has raked in 2.6 billion yuan during the same period, accounting for 34 percent of the total takings.
The Spring Festival is a lucrative movie season in China as movie-going has become an increasingly prominent pastime for Chinese people during this holiday.