商务英语应用文写作与翻译(21世纪商务英语系列教材)

作 者: 林静
英文书名:  
出 版 社: 北京大学出版社 出版时间: 2007-10-01
ISBN: 7301128428 开 本: 16开
编辑推荐
本书本着快而有效的宗旨,普及外贸英语,拓宽学生的英语知识面,扩展英语词汇量,传授基础外贸金融知识,使学习者在一至两个学期内基本掌握英语外贸知识,熟悉常见的英语外贸单证;正确地理解并翻译英语外贸合同等,从而为他们今后顺利地进行外贸工作打下良好的专业基础。本书是作者在对自编的教材进行使用——修改——使用的基础上完成的一本通用的高校选修课教材,同时也是作者这些年教学及科研的结晶。衷心希望它的问世能对高校在校生以及其他想了解、学习英语应用文写作及外贸商务英语的人士提供帮助和参考。
Part One Secretarial Writings
 Chapter 1 Note
  1. Definition
  2. Kinds of Note
  3. Examples of Notes/Signs
  4. Writing Assignment***
 Chapter 2 Notice
  1. The General Inforrnation
  2. The Writing Guide
  3. Model Expressions
  4. Examples of Various Notice
  5. Writing Assignment
 Chapter 3 Poster
  1. What's Poster7
  2. The Writing Instruction
  3. Examples of Poster
  4. Writing Assignment
 Chapter 4 Announcement
  1. The General Information
  2. Model Expressions
  3. Examples of Various Announcements
  4. Writing Assignment
 Chapter 5 Report
  1. The General Information
  2. Model Expressions
  3. Examples of Business Reports
  4. Writing Assignment
 Chapter 6 Memorandum (Memo)
  1. Memo and the Structure
  2. About the Writing
  3. Examples of Memos
  4. Writing Assignment
 Chapter 7 Agenda
  1. Introduction of Agenda
  2. Examples of Agenda
  3. Some Expressions (of Amendments)
 Chapter 8 Minutes
  1. Introduction of Minutes
  2. The Written Form of Minutes
  3. Examples of Minutes
  4. Writing Assignment
 Chapter 9 Application
  1. Tips of Writing a Job Application
  2. How to Write an Application Effectively
  3. Examples of Applications
  4. Writing Assignment ***
 Chapter 10 Resume
  1. Introduction of sum
  2. Example of sum
  3. Writing Assignment
 Chapter 11 Recommendation
  1. The Contents Involved
  2. The Usual Sentences in the Letter
  3. Letters of Self-Recommendation
  4. Examples of Recommendations
 Chapter 12 Letters of Introduction
  1. Two Kinds of Introduction Letters
  2. The Beginning Words of the Letter
  3. Examples of Official Letters
  4. Examples of Personal Letters
  5. Writing Assignment
 Chapter 13 Certificate
  1. Introduction of Certificate
  2. The Usual Expressions
  3. Examples of Certificates
  4. About Notarial Certificates
  5. Commercial Certificates
  6. Writing Assignment
 Chapter 14 Letters of Resignation
  1. About the Writing
  2. Example of a Letter of Resignation
  3. Writing Assignment
 Chapter 15 Advertisement
  1. Language Characteristics
  2. Ads. in Purchases and Sales (with Chinese Translation)
  3. Ads. for Vacancy
  4. Usual Abbreviation in Ads.
  5. Writing Assignment***
 Chapter 16 Letters of Invitation
  1. The Writing Skill
  2. Expressions in Different Situation
  3. Examples of Exhibition Invitations and Acknowledgements
  4. Invitation Cards
  5. Writing Assignment***
 Chapter 17 Letters of Congratulation
  1. The Writing of the Letter
  2. Patterns and Expressions
  3. Examples of Letters of Congratulation
  4. Writing Assignment
  5. Greeting Card
 Chapter 18 Others
  1. University Codes of Behavior--More Information*
  2. Course Work*
  3. Tips to Keep Your Instructors Happy*
Part Two Business Letters
 Chapter 1 Sales Promotion
  1. The Purpose of Writing "Sales Letter"
  2. How to Write a Good Sales Letter?
  3. Examples of Sales Letters
  4. Useful Sentences on Sales Promotion
 Chapter 2 Ordering
  1. What's an Order?
  2. The Quality of an Order/an Order-Letter
  3. Examples of Ordering
  4. Useful Sentences on Ordering
 Chapter 3 Urging, Examining and Amending L/C
  1. Urging the Establishment of L/C
  2. Examining and Amending L/C
 Chapter 4 Complains, Disputes and Claims
  1. Why do the Complaints Arise?
  2. How to Write a Complaint or Claim Letter?
  3. How to Write Letters Concerning Disputes7
  4. Examples of Correspondence (Letters of Complaints, Disputes and Claims)
  5. Useful Sentences on Complaints, Disputes and Claims
  6. Some Terms Used in Complaints, Disputes and Claims
  7. Exercise
Part Three Contractual Writing and Translation
 Chapter 1 What's a Contract?
 Chapter 2 The Structure of a Contract
  1. Preamble of a Contract
  2. Body of a Contract
  3.  Witness/Final Clause of a Contract
  4. The General Clauses Involved in a Contract Summed Up
 Chapter 3 Letters of Credit
  1. The Definition of L/C
  2. Kinds of L/C
  3. The Contenfs Involved in an L/C
  4. Useful Sentences on L/C
  5. Examples of 9 Kinds of L/C
  6. Shipping Documents Required under L/C
 Chapter 4 Stylistic Features of Contractual Writing
  1. Using Archaic Words
  2. Using Capitalization
  3. "Shall" in Legal English
  4. "Should" in Legal English
  5. Using Formal Words and Phrases
  6. Using Pairs of Synonyms
  7. Using "Include" and the Like
  8. Using "ONLY"
 Chapter 5 About Contractual Translation
  1. Specific Criteria for Contractual Translation
  2. Confusing Synonyms
  3. More Examples of Words with Multi-interpretations
  4. Exercise
 Chapter 6 Translation of the Frequent Clauses in a Contract
  1-16. Clauses and Their Translations
  17. Exercise
 Chapter 7 Contracts and Agreements
  1. Sales and Purchase Contracts
  2. Sales Agency Agreement
  3. Consignment Agreement
  4. Compensation Trade Contract
Appendix
 Ⅰ. Reference Key to the Writing Assignment
 Ⅱ. Reference Key to Part Three, Chapter 6
 Ⅲ. Reference Translation of Some Contracts (Chapter 7, Part 3)
 Ⅳ. A List of Abbreviations and Simplified Words Commonly Used in
Trading Documents
 Ⅴ. Frequent Words and Phrases in Foreign Trade
 Ⅵ. References
Note: *material from UK; ***with reference key
商品评价